There seems to be some confusion about "alts". In the world of MMOs, the term "alt" generally refers to a "alternate account". Eve is a bit unique in that when you create an account, that account consists of 3 characters. In my mind, an "alt" refers to a "alternate account", but many people refer to 2nd and 3rd characters as "alts". Even this page refers to characters as "alts" which I believe is incorrect.
As yet, I haven't been able to find anything definitive on the official "Eve Online" pages (not considering forums), which may be contributing to the confusion. I would like to see this page cleaned up and terms clearly defined.
My suggestion would be to remove any references to "alt characters" and a clear definition of "Alt" as an "Alternate Account".